The Bible refers to God using many names. It does this so that we can see the many characteristics of an unimaginable God.
-YHWH / YAHWEH / JEHOVAH [yah-way / ji-hoh-veh]: “LORD” (Deuteronomy 6:4; Daniel 9:14) – strictly speaking, the only proper name for God. Translated in English Bibles “LORD” (all capitals) to distinguish it from Adonai, “Lord.”
The Old Testament does the same. Names have meaning. When we read the word of God, and look into when a particular name is used to refer to a person, the richness of their character adds to the meaning God looks in convey in His word. This holds especially true for the people who are so complex that they have more than one name. I sought to convey this using God as an example above, but my focus is on the deceiver. His many names are important because they show a believer the character of their biggest enemy. I want to stick to the big four, but research will give us so many more.